Renewable Certificates for Photovoltaics: A Model To Build Upon
There is a growing demand by customers in the marketplace for solar photovoltaic (PV) generated electricity. Consumers want to support PV even though they may not be able to afford to have their own PV system on their roof. By trading PV "certificates" in the wholesale market, aggregators or utilities can offer a certificate-backed retail product to consumers, allowing them to support the use of PV without having to make a large investment. This can occur in the retail market where consumers either have the ability to choose a green energy option offered by a load-serving entity or through a green pricing program offered by a utility company.